We use a wide array of methods to 

uncover opportunities, optimize  offerings and assess experiences in the  marketplace, including:

  • Concept & Ad Evaluation
  • Product Testing/IHUTs
  • Wear Testing
  • Packaging Testing
  • Attitude & Usage Research
  • Brand Health Tracking
  • Conjoint & Choice-based Segmentation
  • Customer & Employee Satisfaction

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We offer an array of approaches to meet your needs

We regularly help support our clients internally as well, by often taking a seat at the table when workloads are high, staffing is short and even for maternity leaves!  Whether it’s for an extended amount of time, on a project-to-project basis, or for that annual synthesis of learning that you just can't seem to carve out time for, we are here to help support your team!

With the use of both traditional and  innovative approaches to qualitative  research, we help you dig deeper.   Here are  just a few methods we regularly employ:

  • Focus Groups
  • One-On-One Interviews
  • Shop-Alongs & Ethnographies
  • In-Store Intercepts & Observation
  • Mystery Shops
  • Online Bulletin Boards
  • Diaries and More